Good morning and welcome Glad you can join us today We have some very exciting product launches to share with you We are trying hard to get through this difficult time Facing New Coronary Pneumonia Challenges around the world The way people around the world respond positively also inspires us: Remote work Home study Echoing with family and friends We are pleased to see Our products can help everyone together Unite as one, help each other, and forge ahead together We know that life will not always be like this We all look forward to the rain At Apple, we feel that we have a responsibility to continue to provide meaningful innovative products To make people’s lives more colorful Today we will focus on two of these products It is playing an indispensable role in everyone’s daily life: Apple Watch and iPad Lets start with Apple Watch Apple Watch revolutionizes watch functions Let us look back over the past 100 years Traditional watches basically only have one function: display time Now Apple Watch allows you to easily complete all kinds of tasks on your wrist It’s really amazing The powerful features of Apple Watch accompany me every moment of every day I check the weather before I go out in the morning Apple Watch will push to me when I go to work Information, news and other reminders And remind me to be on time for appointments I keep trying to stay in shape Fortunately, Apple Watch allows me to track and record my physical training And encourage me to close the ring I can rely on it to open the garage when I get home Open the door lock and turn on the light Before going to bed I will use Apple Watch to play my favorite streaming music In addition, it makes millions of users feel at ease There are also various health-related functions on Apple Watch Such as heart health monitoring, menstrual period tracking and fall detection Even make an ECG So all this makes the Apple Watch deservedly the most popular watch. I am encouraged by reading many letters from Apple Watch users every day They told me how this watch changed or even saved their lives For example, Ray from Texas She always feels abdominal pain But didn’t take it too seriously When the Apple Watch reminds that the heart rate is too high She realized the seriousness of the problem She went to the emergency room Be diagnosed with septic shock Ray was treated immediately But if there is no warning from the Apple Watch, she is likely to lose her life Enrique in Spain Blind, he and his Apple Watch are inseparable and tell the time To remind him to make an appointment And call a taxi and help him stay in shape For Enrique, his Apple Watch has become an indispensable part of his daily life Now Im going to show you more people like this to hear their stories Dear Apple, my name is Kate I have always dreamed of becoming an Olympic athlete But having type 1 diabetes makes my dreams out of reach I have to get a lot of injections every day to test blood on my fingertips I used to check my blood sugar manually every 20 minutes And now you just need to look down at your wrist It can read the insulin kit attached to the side of my body I dont even feel that I am a type 1 diabetes patient when I play It’s incredible that you broke the national high school record My name is YJ In February 2019 I was diagnosed with high blood pressure Even with insurance, my medical bill is still up to two thousand dollars a month My life has taken a turn for the worse I started using my watch to track my exercise And health After about 18 months, I no longer need to take any medicine My physical condition has never been better My name is James We were sitting in the living room I looked down at my watch because it was shaking A warning of “increased heart rate” pops up on the screen By the time we got to the hospital, my heart rate was as high as 206 She said: “Sir, you are about to have a cardiac arrest” I was 26 years old I want to live Not just for myself but for my family I am grateful that I am still alive I am also grateful that this device saved my life I am deeply moved every time I hear these stories Apple Watch is helping people make their lives more colorful And medical service providers, insurance companies and some institutions Also aware of the benefits of providing Apple Watch They know this will affect their patients Make a huge impact on the lives of customers and employees Mount Sinai Health System in New York recently Launched a new Warrior Watch Study project Via data from Apple Watch Researchers can detect early signs of stress Further study the impact of the new coronavirus on front-line medical workers Impact on mental health At the same time, it is expected to predict infection before symptoms appear Singapore has a world-leading medical system This fall Singapore will become the first To take full advantage of the benefits of Apple Watch Provide incentives to keep people healthy and active by using this watch Apple Watch makes people more aware of their health and exercise status Make better use of every day This year we have to go further Please Jeff to give you a detailed introduction Apple Watch to the lives of many of our users Had a profound impact and this will continue to inspire us This year watchOS 7 adds several important health features Take full advantage of the powerful technology of Apple Watch The new sleep app tracks your sleep through motion sensors Automatic hand washing detection function Will recognize movements and sounds when you wash your hands And will encourage you to continue washing your feet for the recommended 20 seconds watchOS 7 can now pass your actions and heart rate Measure the low range of maximum oxygen uptake American Heart Association recommendations Regularly assess the level of aerobic fitness The maximum oxygen uptake can provide the most accurate reference data The problem is that usually only specialist clinics provide this measurement watchOS 7 can now provide a full range of maximum oxygen uptake measurements This is a powerful predictor for your overall health Later this year You will be notified if your VO2max drops to a low range Apple Watch will continue to improve every year Add new features and technologies that improve our lives This year Apple Watch took another big step forward I am happy to show it to everyone now This is the brand new Apple Watch Series 6 The perfect combination of powerful functions and exquisite design Series 6 brings our most colorful series ever This is a brand new blue aluminum metal case There is also an upgraded classic golden stainless steel appearance And a new black gray stainless steel case named “graphite” There is also a new Apple Watch red case that made its debut The inside of Series 6 is also full of amazing high-tech Including a brand new health sensor will bring amazing new features Let’s take a look (Blood oxygen level) (APPLE WATCH SERIES 6 red) (95% blood oxygen) Apple Watch Series 6 allows you to directly on your wrist Measure your own blood oxygen The new health sensor in Series 6 Irradiate red light and infrared light onto the user’s wrist Then measure the amount of reflection Advanced algorithms use this data to calculate the color of the users blood To get the oxygen content in the blood The newly launched blood oxygen app can complete a measurement in 15 seconds (95% blood oxygen) Series 6 will also periodically perform background measurements And store the measurement results in the health app If the user falls asleep wearing Apple Watch The watch will record background measurement results while the user is sleeping Next I will hand over the screen to Sumbul Sumbul will further explain blood oxygen and its importance to health SpO2, also known as SpO2, is like a vital sign Is one that contains Key readings about breathing and circulation information Apple Watch itself is already a powerful health tool Able to measure heart rate and heart rhythm through various apps Now with the addition of blood oxygen measurement Provide users with another important health data Blood oxygen and pulsation oxygen meter We often hear these two words during the new crown epidemic When a person breathes, the heart and lungs work together Transport oxygen to all parts of the body Blood oxygen saturation can tell us how well the oxygen delivery system works And overall cardiorespiratory health Blood oxygen saturation is measured by a pulse oximeter The blood oxygen app on Series 6 now allows users to Use your own watch for fitness and health Measure your own blood oxygen saturation This is an excellent tool to help users’ overall health To help future medical research We launched three new health studies Longitudinal blood oxygen index And other health indicators provided by Apple Watch How can it help alleviate diseases that affect cardiopulmonary function First study how to provide physiological signals through Apple Watch To better manage and control asthma We and from the University of California, Irvine Collaborate with Anthem’s lung disease experts Second, in-depth study of blood oxygen and other indicators How can help control heart failure We and the largest research institution in North America the University Health Network and Researchers from the University of Toronto collaborated Finally, as our understanding of the new crown continues to deepen And its interaction with influenza We and the researchers from the Seattle Flu Study In cooperation with the faculty of the University of Washington School of Medicine We will continue to study changes in blood oxygen and heart rate How to become a precursor to the onset of respiratory diseases The above is the introduction of the new blood oxygen function We are very excited to be able to launch this important health feature for our users I want to return the time to Jeff to continue to introduce the new Apple Watch Series 6 From measuring blood oxygen Call with watch To view fitness record circle It was realized with the help of Apple Silicon Series 6 uses our sixth generation package module Tailor-made design is unique in the industry Contains high-performance dual-core processor The processor is based on iPhone 11’s A13 bionic build But optimized for Apple Watch S6 is 20% faster than the previous generation Series 6 is also equipped with many great new features Perfectly fits the needs of going out Let’s go out and have a look Because of its energy-saving design Series 6’s all-weather display has been further optimized No need to light up the screen on sunny days Can easily read the contents of the table Now when you put down your wrist The brightness of the screen outdoors will increase by 2.5 times Series 6 is also equipped with a new all-weather altimeter Provide all-weather height measurement Next time you go hiking You can on the dial See altitude changes in real time Anytime, anywhere You can also on your wrist Measure your blood oxygen saturation directly (96% blood oxygen) Next, lets talk about the dial The watch face is essential for Apple Watch This year we have optimized and improved the functions of the dial First, some beautiful new designs Come and see with us The dial is the most powerful and personalized part of the Apple Watch Our design for the dial starts with Respect for the history of timekeeping We will use that craftsmanship Combine with the powerful technology and performance of Apple Watch To create these dials GMT dial can display multiple time zones at the same time Also consider your time zone The positive chronograph dial allows users Start timing anytime Inspired by classic racing watches There are multiple subdials on the professional chronograph dial One of them is a tachymeter that measures speed Calculate the time to pass a certain preset distance Font typography on the dial Numbers can be customized in three styles And four different ways to display Each combination is tailored to the dial We also collaborated with artist Geoff McFetridge Create a unique artistic expression for your watch We provide millions of combinations And different animated emoticons are designed for raising the wrist The Meme Emoji dial brings your favorite Meme Emoji to the watch Every simulacrum will move with your touch And the striped dial It allows you to show your true self, whether its supporting your favorite team Still match your outfit We are very proud of these new dials Can join the big family of Apple Watch dials In watchOS 7 we also provide developers with new tools To create a more personal dial If you like surfing, there are apps like Dawn Patrol Provide you with such a dial to help you check the waves If you like photography, there are apps like Lumy Provide you with such a watch face to help you track the position of the sun If you are a medical staff, there is an app like Notable Provide you with such a watch face for you to check the next appointment The dial has always been a way for Apple Watch to show your personality And another great way is a variety of interchangeable straps Traditional straps will be equipped with buckles or buckles And they also have the limitation of preset size And today we are very happy to introduce you a completely different strap We call it a single turn strap The design of the single-turn strap is very simple No buckles, buckles, and overlapping parts There is only one continuous strap Single-turn strap made of custom soft silicone It is flexible so you can put it on or take off easily It is beautiful, durable and waterproof Suitable for various occasions We offer a variety of size options So that you can find the most comfortable size And there are seven beautiful color options This new strap is very comfortable So that we made another style called Woven single loop strap It is made of 100% recycled yarn Carefully woven with ultra-fine silicone wire It has five color options We also launched a new style for leather straps The new leather chain strap Without any loops or buckles We also introduced a new upgrade for Apple Watch Nike Its sports strap and loop sports watch come with new vibrant color options And a new Nike dial We also launched a new Attelage strap for Apple Watch Herms There is Single Tour And Double Tour selection This is Apple Watch Series 6 The most advanced Apple Watch to date We think you will love all its new features We did two more things this year So that Apple Watch can reach a wider audience The first thing is that family members can use Apple Watch in a new way Next Deidre will tell you all this in detail Apple Watch is a necessity to keep you in touch with your loved ones No matter if the person is a child or an elderly person Now Apple Watch needs to be paired with iPhone And they may not have an iPhone This is why we are very happy to launch the family sharing setting With family sharing settings you can put your iPhone Match the watches of children or elderly people who dont have mobile phones at home And they will also have their own phone number and account Let me show you how it works Family sharing settings can provide greater independence for children and elderly parents And you can feel at ease because you only need to make a phone call You will get the security and communication capabilities that today’s technology can achieve And all of this is contained in a device that you can effectively manage An analogy You can specify when your child uses information and other functions Contacts you can contact You can also set up automatic location notifications Whether your child is in grandmas school or basketball training ground You can feel at ease because they are where they should be (Makena arrives at the basketball training ground) Help them stay active kids can now track their active time And use fitness records in the way that suits them best And other functions of physical training Kids can now create simulacrum emoticons with their watches Send an emoji in the messaging app or share it on the brand new emoji watch face Whether they are studying at home or in the classroom The new classroom time model can help children stay focused It uses the do not disturb mode to restrict interaction And this special display allows teachers and parents to know at a glance that the child is in learning mode These are just family sharing settings Some for children and the elderly Powerful and unique Apple Watch features Can be used even without iPhone Family sharing settings require cellular network models of Apple Watch Series 4 or above And will collaborate with these carrier partners at launch Provide services in these areas More options will be opened this year This is the family sharing setting now give the time back to Jeff We believe that family sharing settings can make the connection between family members closer Provide children with more independence and initiative And can make you feel more at ease We want to make Apple Watch The second thing we did to reach a larger audience was Create a new model that combines Series 6 design elements And important features of Apple Watch And very good value We call it Apple Watch SE Apple Watch SE is equipped with features that users love It has to keep you in touch Everything you need to become more active and track your health Same as Series 6 Apple Watch SE uses the largest and most advanced watch display Let you see more things at a glance More information and apps will be displayed on the dial More content will appear on information, calendars and maps You can also see larger and more readable fitness indicators when you are doing physical training To allow you to access information and various apps more quickly Apple Watch SE uses the S5 chip Performance is twice as fast as Series 3 Cellular network models make it easier to stay in touch You can call and send messages even if the phone is not around And accomplish more With family sharing settings The cellular model of Apple Watch SE will also be useful for children Users like to use Apple Watch during fitness or physical training Apple Watch SE has the same as Series 6 Acceleration sensor, gyroscope, compass and altimeter As it is equipped with the latest motion sensor So Apple Watch SE also supports fall detection This is for Apple Watch wearers Is an important function that can save lives With these and more features Includes new features of watchOS 7 We think Apple Watch SE will be a great choice for many new users Apple Watch SE starts at only $279 In addition, we will also launch Apple Card Financing for Apple Watch Allow users to easily pay 24 month installments Apple Watch Series 6 A breakthrough equipped with a new blood oxygen sensor Starting price is only $399 The Series 3 continues to maintain a friendly entry price of only $199 With these three Apple Watch models available There is always an Apple Watch that suits you Now lets talk about what Apple Watch does to protect the environment. Apple’s determination to protect the environment runs through everything we do From the product design process to the materials used in the product To the product manufacturing process throughout Next, Lisa will share Apples efforts to reduce the ecological footprint And do some things All of our corporate activities around the world have achieved carbon neutrality, which makes us very proud We do this by using clean renewable energy instead of polluting energy sources All our offices, retail stores and data centers All use 100% renewable energy We are proud that since 2015 we will integrate our carbon footprint Reduced by 35% You may have heard We are taking further responsibility for the environment First we made a promise By 2030, Apple will be Achieve 100% carbon neutrality Including our supply chain and products To fulfill the promise We not only focus on the energy we use Also focus on the materials required for product manufacturing Let’s take a look at Apple Watch Since last year, our aluminum case Made from 100% recycled aluminum For Series 6 we now use 100% recycled rare earth elements and tungsten To make a haptic engine Besides, we do our best Ensure that our products do not contain harmful chemicals Same as all our products Apple Watch does not contain brominated flame retardants PVC, beryllium and mercury And the display of the watch does not contain arsenic In addition, all the fibers in our packaging come from recycled resources Or from responsible forest management Sometimes the key is not what we produce but what we dont produce We know that the number of USB power adapters in the hands of consumers has been increasing And this spawned millions of redundant adapters This consumes resources and increases our carbon footprint So this year we eliminated the USB power adapter from Apple Watch We also help our Apple Watch production partners Switch to renewable energy Such a move plus the elimination of power adapters Will reduce carbon emissions equivalent to Annual carbon emissions of more than 50,000 cars We have more initiatives to be implemented in the coming months and years We have more results to share Now give the time back to Jeff These actions are profound and lasting I am very proud of Apples efforts to protect the planet This is our new product Apple Watch Series 6 equipped with a new blood oxygen sensor Is currently the most advanced Apple Watch There is also a powerful and very good value Apple Watch SE Both models can be pre-ordered today and will be available from this Friday To celebrate the release of the new Apple Watch Series 6 We made a video to show you how much progress Apple Watch has made Please watch Imagine one day in the future Machine learning allows you to track sleep -Imagine-sorry lady What’s wrong, need help? Yes it has done it I don’t know this Now you know Okay, it doesnt matter if we start over again, Ill do it again Imagine one day a small device equipped with an optical sensor Can send you an alert when your heart rate is too low What’s the matter? -It has done it-what? Well, what if we send you an alert when your heart rate is too high? It has done it Okay, let’s have some new tricks We will alert you when your environment is too noisy I just received a noise alert is it? Then you should find a quieter place, sir You should take care of your own affairs -Well imagine one day in the future-wait -Don’t let me finish-wait a minute -You can display the ECG…-It has done it “It has already done it” -I heard it-that’s good So can it keep track of altitude? -Can do-okay, got it -Can do-thanks -Can do-ok, my ears are going to be callused -Encourage you to stay healthy-can do Okay, you’re healthy, I know What else? If a bear drives you to the edge of a cliff Can it automatically call the police if you fell heavily? -Yes it has done it-No? Yes true Are you kidding me? Ok i see let’s start over Imagine one day in the future… Imagine that there will be a small device or something in the future Red light and infrared light can be used to detect your blood oxygen level what happened again? Dont say its done Sorry i can’t hear (98% blood oxygen) (It has done it) True (For a healthy future, wear it now.) Really funny From the beginning One of the most far-reaching effects of Apple Watch Is to help people become more active We have been doing some work These jobs will provide you with more motivation and inspiration on your health path Now, Jay, please introduce to you So over the years we have created many features on Apple Watch Designed to motivate all types of users We hear that some people just complete the goal of the fitness record circle Can become healthier And some friends and family members share through sports Can motivate each other and even maintain interaction when they are far apart And some of our competitive Apple Watch users To become healthier they like to win medals and challenge each other The most popular app for Apple Watch is the physical training app These apps are carefully matched with powerful algorithms Can be in all the physical training you do Accurately track the most important indicators This year we want to go further Enhance the fitness experience of Apple Watch So we are creating excellent physical training with wonderful music These physical training are made by the best coaches in the world This is the first fitness service built around Apple Watch We want to show everyone Training tutorials, coaches, time, music (This is Apple Fitness+) (This is fitness for everyone) (Any screen, any place, any time) (Display indicators on the screen) (APPLE WATCH measures for you) (10 types of physical training) (The world’s top coach) You are half done! (First-class Apple Music) (Fitness is that simple because there are…) -Training tutorial-coach -Time-music (The training course will be updated every week) (Aim to help you) (Everything to the screen) -I like! -very nice! -You did a great job! -see you tomorrow Training tutorial coach Thank you for sweating with us time music Apple Fitness+ is here This is a new service of Apple Watch dedicated to motivating you to keep fit and healthy Apple Watch supports a full set of Fitness+ experience This brings some great features Now we come to understand Apple Watch users like to use the watch directly during physical training See the indicators This watch can sense your heart rate through a sensor Calories burned, pace and distance This data helps you stay motivated and stick to it, which is great After installing Fitness+ you only need to download from iPhone Select the physical training you want from the video catalog of iPad or Apple TV When you play the video It will automatically be in the fitness training app of Apple Watch Start proper physical training At the same time, it will also send those metrics to You are watching physical training on the screen In other words, your watch and the screen in front of you will display your various data And your indicators will keep you motivated in a vivid way For example, when the coach reminds you to check your heart rate The heart rate numbers will zoom in so you can view the details When you are in a period of intense training Will see a countdown timer Every second motivates you to accomplish your goals Your fitness record circle will also be displayed directly on the screen This way you can see the progress made in your current physical training And the progress of the circle that day If you are in the middle of physical training Close the ring and you wont miss the celebration But can be seen in real time on the screen After the physical training, you will get a comprehensive summary The watch sensor will be displayed on the summary page All data obtained Calories burned, average heart rate, distance, pace And even your current fitness record circle progress Of course the experience is much more than that Fitness+ is suitable for a wide range of people It comes with the most popular physical training category Yoga bicycle dance Treadmill walking and running Strength Training Core training High-intensity interval training Rowing machine Even focus on tidying up and relaxing You can use any brand of equipment for physical training A lot of physical training only requires a pair of dumbbells Or no equipment requirements So you can exercise according to local conditions Home Gym outdoor Even during the journey We believe the flexibility of Fitness+ allows you to Do your favorite physical training as you want So it is the perfect physical training partner Every week our excellent coaching team will be in the Fitness+ practice room Teaching various types of physical training content To help you stay motivated In other words, there will be multiple coaches teaching new physical training courses for multiple time periods every week In addition, whatever your music preferences the coach will bring The most uplifting music It covers the latest hits, hip-hop Latin music and the best country music If you also subscribe to Apple Music You can easily save Fitness+ playlists So whether you are doing physical training or not Can be played in Apple Music at any time If you are a fitness novice Or havent worked out for a long time It also has a built-in course completely aimed at beginners This course can help you get started Learn the basics of sports and fitness And help you safely prepare for physical training in the practice room We hope you can easily in Apple Fitness+ Find all your favorite physical training So they are all located in the iPhone fitness app The label in the middle You can also download from iPad and Apple TV Access the same physical training in the new fitness app You can also in the exclusive personalized recommendation Quickly find the next best set of advanced physical training Smart suggestion function makes it easy to find what you like And encourage you to discover new coaches and new physical training As a daily training This is Fitness+ It has ten different exercise room physical training for you to choose Therefore, it can be widely used Each set of physical training is equipped with high-quality music to keep you active At the same time there are world-class top coaches Whether you exercise every day Still want to use fitness as a life adjustment Or want to start exercising We all think Fitness+s convenience, professional guidance and inspiration Can take your physical training to the next level And these can be achieved by Apple Watch Same as all Apple products and services Our Fitness+ also pays attention to privacy All your fitness training recommendations on Fitness+ Are all supported by device-side intelligence When using Fitness+ Calories and fitness training and coach of your choice Will not be stored in your Apple ID It is priced at $9.99 per month And the annual subscription is only $79.99 And your family can also enjoy Fitness+ at no extra cost Fitness+ can be used in these countries after release The service will be launched before the end of the year Customers who bought a new Apple Watch Get a free trial period of Fitness+ for three months Let you gain a strong body in 2021 Now I will hand over the time to Lori and she will share some related to our service Exciting new information Apple Fitness+ has joined our world-class subscription service series Make users’ lives more colorful These are services that many users and their families use every day And we want to make it easier for everyone to discover and enjoy these services So today I am very happy to introduce to you Apple One Apple One can adopt a simple solution Provide all the services you love for you and your family First it contains iCloud This is safe storage and enables you to access all personal photos from any device Basic services for videos and files Apple Music You can play all the songs of your favorite artists from a library of 70 million Apple TV+ contains episodes and movies from Apple Original Won 18 Emmy nominations in the first year Apple Arcade Contains more than one hundred extremely interesting games that can be played anytime, anywhere Apple One also includes Apple News+ Contains various mainstream newspapers and hundreds of magazines Of course it also includes Apple Fitness+ Immersive practice room physical training with Apple Watch support These services are easily accessible through Apple One And find a plan that is unique to you The first is a personal plan which provides selected entertainment services Including Apple Music, Apple TV+, Apple Arcade And 50 GB of iCloud capacity The family plan enables you to combine these services Share with up to five family members And comes with 200 GB of iCloud capacity There are also Premier plans in designated countries Which added Apple News+, Apple Fitness+ There is also a huge iCloud capacity of 2 TB At such a bargain price, it can satisfy the whole family Apple One will be launched this fall and includes a 30-day free trial period During this period you can try any services you dont currently own The above is the relevant content of Apple One Now hand over back to Tim Now let us turn our attention to the iPad I like my iPad very much because it is a very versatile device It is powerful and easy to use It enables all of us to do many meaningful things every day IPad becomes more important now Keep us in close contact with our loved ones when we cannot be there in person Help students learn remotely Help people express and share their creativity Reshape the way the world communicates And iPad is providing a vital lifeline for doctors, nurses and patients Its versatility makes the iPad an essential device With the App Store and more than 1 million apps made specifically for iPad iPad can be transformed into the handy tool you need at any time Its very encouraging to see the role of the iPad around the world This year is the tenth anniversary of our first iPad During this time it has become One of the most successful consumer electronics products We have now sold more than 500 million iPads to users all over the world On the other hand, more and more new users Just started contacting iPad In fact More than half of iPad users bought their first iPad This is awesome And users like their iPad very much iPad has been in customer satisfaction for ten consecutive years Number one Every year since it was launched Our users do more with iPad than ever before So we continue to promote the development of iPad This is an important year for iPad Earlier this year we made some important updates to the iPad Pro Including A12Z chip New Pro-class camera system Lidar scanner and more Today we will update other products in the full-size iPad series Start with our most popular iPad Let Ted tell you more about this We are very proud to see that the iPad plays a rich role in everyones daily lives Users like our iPad 7th generation very much Because it is equipped with a gorgeous 10.2-inch retina display Support Apple Pencil and full-size smart keyboard Lightweight design and great value Our users prefer to rely on it to achieve various things Including notes taken when learning new things To enjoy your favorite game Based on our beloved design this year Significantly improve equipment performance Brings the new iPad 8th generation Its performance is extremely powerful First is the A12 Bionic This chip is full of horsepower It has a powerful central processing unit and super fast graphics processor Compared with the already fast chip of the iPad released last year Its CPU speed increased by 40% Graphics processing power has been greatly increased by twice Optimized performance is very suitable From processing high-resolution content To immersive gaming experience and other tasks It far surpasses last year’s competitors This new iPad equipped with A12 Bionic Twice faster than the best-selling Windows laptop Three times faster than the best-selling Android tablet Six times faster than the best-selling Chromebook iPad leaves competitors behind Such a powerful power with a thin and light design Super portable with excellent camera and all-weather battery life Our A series chips are not only central processing units and graphics processors They also include powerful customization technology For example, a neural network engine for machine learning First equipped on our most popular iPad It can perform up to 5 trillion operations per second It powers some amazing experiences on the iPad For example, edit photo color instantly Even analyze tennis matches Provide real-time data such as ball speed and body posture In summary, the A12 Bionic has improved performance to a new level Make the iPad more powerful than ever Now lets talk about accessories They extend the versatility of the iPad iPad 8th generation supports full-size smart keyboard And Logitechs keyboards For example, Combo Touch with trackpad Or Rugged Combo, which is very suitable for schools Of course this new iPad supports one of our most popular accessories: Apple Pencil It has incredible accuracy and low latency And functions such as tilt angle and pressure sensitivity It is the gold standard of creativity Enable artists to turn their imagination into reality We saw it became a necessary tool for writing handbooks and detailed notes We are people on the iPad Shocked by works created with Apple Pencil It’s truly unparalleled What takes the Apple Pencil experience to a whole new level is iPadOS 14 It adds a variety of powerful new functions to the Pencil And other new features Let’s see its practical application iPadOS 14 makes iPad more intuitive, fun and efficient Because you can get the job done almost anywhere Handwritten text is as powerful as input text iPadOS can even understand what you write Allows you to take action quickly with just one click When you sketch Shape recognition can help you draw perfect circles, stars, etc. Smart selection understand the difference between handwriting and drawing You can easily choose what you want And paste the handwritten memo as input text into other apps The newly designed simple user interface means you can focus on the content at hand We know that once you start using Apple Pencil You don’t want to put down the pen So we added a handwriting Enables you to write text in any text input box You can even write directly in the Numbers table (What makes them so powerful?) Or add the last few strokes to the document you are editing The powerful features of the new iPad and iPadOS 14 are an amazing combination Wherever you are Can express his thoughts as he pleases (STEVE JOBS THEATER of Cupertino) With iPadOS 14 The already amazing experience of Apple Pencil has become even better These powerful handwriting and note-taking functions And many other new features Continue to promote the development of iPad The 8th generation of the new iPad perfectly combines: 10.2 inch retina display Huge performance improvement brought by A12 Bionics Keyboard and Pencil support Excellent camera and more Starting price is only $329 Education discounts start at only US$299 No other product has such a great price Provide this level of performance and functionality Customers can order iPad 8th generation today Products will be on sale from this Friday Now return the time to Tim The 8th generation iPad has a huge improvement in performance And the amazing power of iPadOS 14 Will enable more people to do more amazing things with it Not only that I said that todays upgrade is the entire full-size series So let’s take a look at the iPad Air The original intention of iPad Air is to provide people with professional functions at an extremely value-for-money price. Today we are happy to launch The refreshed iPad Air Grand debut This is the new iPad Air I will now hand over the time to Laura to introduce in detail The new iPad Air design is eye-catching New thin and light appearance and narrow edge design Highlight the gorgeous full screen Every element of iPad Air has been carefully polished From the top button precision machined To the sculpted details around the camera The new iPad Air brings 5 exquisite appearance options Including new rose gold, green and sky blue These colors will be loved by our users The new design is equipped with a gorgeous Liquid retina display Based on the previous generation Air The new iPad Air uses a larger 10.9-inch Liquid retina display The resolution is 23601640 Which is more than 3.8 million pixels To provide clear and sharp text and photo display It also has many advanced display technologies including fully laminated display Wide color gamut display original color display And anti-reflective coating Combined together to bring an eye-catching visual experience In order to bring users a beautiful full-screen experience It also means finding a new home for one of our popular features: Touch ID We have created a new generation of touch ID And integrate it into the top button This not only provides a convenient and safe authentication scheme It also enables a full-screen design This is the smallest certified sensor we have designed The performance, ease of use and security it provides The same as the touch ID you know The hidden technology under this button is amazing It uses a sapphire glass lens and a new generation of custom sensors Can capture the details of fingerprints more effectively It also uses a faster security compartment Can verify fingerprint data more quickly It’s as simple as ever to use: Just touch the top button to unlock iPad Log in to the app or use Apple Pay Fast, simple, and safe Another reason customers love iPad Air is its excellent performance So we will launch a powerful new chip It will bring a huge leap in performance to the new Air I will ask Tim Millet to tell you more details I am very happy to introduce you to this powerful new chip that we have built into the new iPad Air: Our latest A series processors: A14 Bionic Our goal is to build a chip with industry-leading performance Powerful customization technology and efficient use of energy So that each of our products becomes the best of its kind One way we do this is by actively adopting Cutting-edge silicon process technology year after year A14 is the first in the industry Using breakthrough 5 nanometer process technology This extremely small process challenges the laws of physics In fact, this scale is so small The size of these 5 nanometer transistors is measured in atoms This means we can encapsulate 11.8 billion transistors into A14 Compared to our 7-nanometer chip, it has increased by nearly 40% We use these extra transistors to provide new functions More efficient energy utilization and better performance Cover all aspects of the chip The A14 Bionic has made a major update to our central processing unit Our architecture can run more instructions in parallel So as to obtain excellent performance at lower power consumption It also integrates a large-capacity, high-performance cache Its size can meet the needs of the most demanding apps A14 powerful new six-core design Make the CPU performance compared with the previous iPad Air Increased by 40% A14 also uses our latest graphics processor architecture Its scale provides maximum sustainable performance And with the lowest possible power consumption This method also enables it to be Provide industry-leading peak performance Our new quad-core design in A14 Also improves graphics processing performance by 30% When you put the new iPad Air with A14 When compared with the best-selling laptop in the same price range The thickness of the notebook is 3 times its weight and 4 times its weight But the graphics performance of the new iPad Air is twice as fast The design is also extremely thin So for users who use iPad Air to run various high-performance apps Such as editing 4K video to create artwork Or play immersive games The incredible performance of A14 can easily handle all these issues In addition to the high-speed central processing unit and graphics processor A14 is also loaded with customized technology that can bring a unique iPad experience Such as a faster neural network engine This will make the iPad Air more powerful in machine learning technology Build a 16-core architecture by doubling the number of cores The neural network engine in A14 can execute An astonishing 11 trillion operations This makes machine learning performance doubled compared to the previous generation In addition, our central processing unit Further optimization has been achieved through the second-generation machine learning technology accelerator This is the first time for the iPad And accelerate the matrix multiplication operations commonly used in machine learning calculations Up to 10 times faster than the previous Air Now the new neural network engine CPU machine learning accelerator combined with our high-performance graphics processor Achieved breakthrough machine learning capabilities Bring apps built on Core ML to a whole new level of performance This is the new A14 Bionic It brings huge performance updates to the central processing unit and graphics processor Make iPad Air more powerful in machine learning technology It also has the latest image signal processor to provide higher quality videos and photos And a faster touch ID security compartment This is the most advanced chip we have made so far We are very happy to apply it to the new iPad Air I will return the time to you Laura now Wow A14 has an amazing leap in performance We are working with many developers See what they can achieve with the new iPad Air Take a look My name is Karim Morsy and I am the developer of djay Pro AI djay Pro AI is an app that can bring all professional DJ tools to the iPad A14 Bionic allows us to build various intelligent functions in the app Touch the record and start playing You can actually play DJ out of thin air Really breathtaking Hi everyone, Im Alexey from the developer of Pixonics “Mecha Team” game The A14 bionic chip allows us to transform console-level game picture quality Bring to the device in your hand Can run a 6-to-6 real-time multiplayer game on the iPad at 60 frames per second It’s amazing (before after) For example, the texture is more detailed Shadows are more vivid Reflection is more real Looks really great My name is Andrius from Pixelmator Pixelmator Photo is a photo editing app I think everyone has seen such a movie scene and someone points to the screen Then say okay zoom in and enhance Now I bring this feature to the iPad Apples neural network engine allows us to create Features never thought of before Machine learning super resolution function can find every detail Edge, color, gradient, texture And then create an image So we can build smart functions in the app Unleash unlimited possibilities After using A14 chip The new Air will bring unimaginable performance Let users upgrade to a more powerful iPad There is more to introduce We have brought another highly anticipated feature to the iPad Air: USB-C USB-C increases data transfer speed to 5 gigabits per second 10 times the performance of the previous generation Air It can provide fast connection for many external devices Such as cameras, hard drives and external monitors up to 4K The new Air also includes excellent front and rear cameras Front 7 million pixel FaceTime HD camera supports Smart HDR Upgraded 1080P video shooting and better low light performance Can provide ultra-high-quality video calls The rear uses the same 12-megapixel camera as the iPad Pro With Focus Pixels and a larger aperture, you can take extremely clear photos And great 4K video Video anti-shake technology has also been enhanced So the photos and videos taken by our users with the new Air Will be better than ever To enhance the audio experience, we redesigned the speaker system Provides stereo audio in landscape mode Let you enjoy your favorite movies and TV shows The new Air supports all our carefully crafted accessories Including Apple Pencil Magnetically attached to the side for pairing, charging and storage Of course there is a beautiful magic keyboard With floating design and built-in touchpad This is the new iPad Air It has a 10.9-inch Liquid retina display A new generation of touch ID Significantly improved performance after A14 bionic blessing USB-C, advanced camera Wi-Fi 6 and 60% faster LTE technology This is the most powerful iPad Air to date Let’s take a look (This is the new iPad Air) (Five gorgeous colors) (Full screen design) (Used with Apple Pencil) (Perfect device for taking notes) (Perfect equipment for drawing illustrations and making signs) (Will you go to dinner?) (Count me in) (A14 Bionic chip) (Fast enough to make most PCs jealous) (So you can do this…) (Works with a wonderful control keyboard) (Stereo speakers) (Touch ID) (12 million pixel rear camera) (7 million pixel FaceTime HD camera) (Privacy and Security) (60% faster LTE iPadOS 14 (10 hours battery life Wi-Fi 6) This is the new iPad Air We cant wait to get it to our users It starts at $599 Will be on sale next month Finally, we are proud of After careful design of the new Air and the 8th generation iPad Minimize the impact on the environment And support our carbon neutral goals (100% carbon neutral by 2030) Both iPads use 100% recycled aluminum metal casing The wood fiber material used in the packaging of the two iPads or recycled Or from responsible forest management The main logic boards of both iPads use 100% recycled tin solder No harmful substances Of course our work will continue We are very proud of the progress made on these new products So today we have the most advanced iPad series ever This year is very unforgettable for iPad The powerful new iPad Air will bring more professional features to more users The 8th generation iPad with significant performance jump And the latest generation of iPad Pro And the small but powerful iPad mini Plus the advanced features in iPadOS 14 Created the most exciting full range of iPads we have launched so far Then hand it back to Tim This is really a wonderful day with so many important releases Tomorrow we will also roll out important operating system updates Since iOS 14 This heavyweight upgrade starts with a redesigned widget on the home screen Changed the core experience of the iPhone Organize and categorize your apps in a new way through the App Resource Library In a new and faster way through light apps To experience the desired app instantly iPadOS 14 allows you to do more with Apple Pencil Brings many optimizations to various apps running on the iPad Further enhance the iPad experience watchOS 7 provides a new way to discover and share watch faces New sleep app, automatic hand washing detection function And provide more types of physical training and fitness indicators And tvOS 14 will let you have a better big screen experience It improves picture-in-picture AirPods audio sharing, Apple Music lyrics HomeKit security camera and multi-user game support All these new systems will be officially launched tomorrow All products we released today will be delivered with updated OS Thank you for watching At Apple our mission is to design products and services Make everyone’s life more colorful and full of inspiration We can’t wait to see How will you use all the innovations introduced today Please take care and pay attention to your safety.May you have a nice day (Production Health and Safety) (Daily health check and temperature check) (Adopt appropriate social distance and actively monitor) (Provide masks for everyone to wear) (Except for the host in front of the camera) (Only staff and moderator) (At the production site) (When different hosts appear) (They are properly separated from each other) (The production site is thoroughly disinfected regularly) (Take all precautions) (To protect the host and all staff) (We followed all guidelines established by Santa Clara County) (And other health and safety measures) (I hope you like this show) (Be careful wherever you are) (Apple Special Event Apple Park Cupertino)
Apple Event — September 15
